Handmade fragrances from Brooklyn, NY.

Posts tagged Dude No. 1

Screen Shot 2014-04-29 at 2.38.37 PMScreen Shot 2014-04-29 at 2.52.58 PMScreen Shot 2014-05-14 at 10.17.23 AMThe May magazines were good to us. We were featured in Esquire, Lucky, and Town and Country. Thank you! We love sharing our products with the world.


Screen Shot 2013-11-27 at 3.23.01 PMAmerican Express has been running  these small business commercials on TV and actually, several of the stores MCMC is sold in are in it, including Fellow Barber and General Store in San Francisco. I’ve seen this commercial a hundred times, but today (during a little YouTube break at the studio – we may or may not have been watching the Bound 2 parody) I noticed that our Dude No.1 Beard Oil makes an appearance.

Screen Shot 2013-10-16 at 7.11.02 PMbredvad_20120111_34279Picture 1Screen Shot 2013-10-16 at 7.16.52 PMOne of the funnest parts of owning a business is seeing which of the things you put out into the world really take off. A few years ago we released our Dude No. 1 Beard Oil. I had originally made this scented oil as a Christmas gift for my husband. He’s not into spraying fragrance on, so I made a spicy wood scent and put it in a fat roll-on bottle. Soon his friends wanted some, and eventually they convinced me to release it as part of my line. Together we came up the name Dude No.1, which is of course totally tongue in cheek. The Dude No. 1 Beard Oil totally took off, sparking the whole category of beard oil (which didn’t exist before!) and getting press in GQ, Vanity Fair, The New York Times, New York Magazine, Cup of Jo, Nylon, you name it. Seriously, it astounded me.

One of the things I kept hearing is how much people loved the fragrance – men and women! Finally, finally, three years later, we’re releasing our Dude No. 1 Cologne. Based on our wildly popular beard oil, it’s blend of three woods – Virginia cedarwood, creamy sandalwood and smoky Haitian vetiver – accented by spicy ginger and pink peppercorn with a heart of Moroccan rose.

Enjoy : ) xoxo



Susannah came by my studio last year wearing an awesome large brimmed hat and told me about Freda, the new shop she opened in Marfa, TX. I’ve always wanted to visit Marfa and then she told me about all of the hot springs in the region – sold! A special piece of trivia: there is only one perfume brand sold in all of Marfa, and it’s MCMC at Freda. 

Name: Susannah Lipsey

Occupation: Shop Owner, Freda

Hometown: Bryan, TX

Where do you currently reside?: Marfa, TX

Favorite MCMC fragrance: I can’t choose just one! Dude No. 1, HUNTER, and NOBLE.

When did you first start wearing perfume? What fragrance was it?: I started wearing perfume when I was in Junior High. I think it was Happy by Clinique and then Calvin Klein’s CK1. Mall purchases – yikes!

If you were a plant, what would you be?: These days, probably a yucca.

What’s in your refrigerator right now?: Marfa Maid goat cheese, avocados, eggs, and Oregon Chai latte

Three words that describe you: Honest, expressive, perceptive

DudeNo1_beardI received this email from a customer today and thought I’d just answer it here for all of you others possibly interested!

Hi. I live in Montreal and love Dude #1. Do you sell it here? Want to get it for my bf. He doesn’t have a beard though. Is that what beard oil really is for? Do you make an aftershave or cologne in that scent?  My guy friend says the scent  from the beard oil does not stay that long. Do you have another form of Dude #1 that does? I just can’t get enough of it! Worst case, do you ship to Montreal? Extra cost? Thanks – Marigny L.

I’ll address the international shipping concerns first. Yes, we do ship internationally! You’ll find that question and answer on our FAQ page. We ship flat rate international USPS to almost any country in the world for USD$16.95. We currently do not have any stockists in Montreal, but we do have a few throughout Canada – check them out on our stockists page.

Now, as to the questions specifically on the product. I created the Dude No. 1 beard oil for my husband as a gift several years ago. Being kind of a…dude, he’s not typically into traditional spray fragrances (he wears MCMC now though!). I created an organic jojoba and hemp seed oil based formula rich in natural essential oils to lightly moisturize and scent his beard. The concentration of fragrance is 10%; lower than most fragrance products as I was aware he’d be wearing it close to his nose. Even if you don’t have a beard, you can rock Dude No. 1. Simply roll onto the pulse points on your wrists and neck. I know many ladies who love the scent and use it. Lastly, we offer a Dude No. 1 Candle and an eau de cologne is in the works for early 2013.

x, Anne